Privacy Policy
Last updated: 16/09/25
The First Shape (“we”, “our”, “us”) values your personal information and wants to inform you about how we collect, use, store and protect your data. This Privacy Policy applies to all visitors and users of our services.
1. Data we collect
We may collect the following types of information:
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Personal information: name, email, telephone number, address, etc., which you provide yourself.
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Usage data: information about how you use our website or services (e.g. IP address, browser type, pages you visit, time spent on the site).
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Cookies and tracking: We use cookies to improve user experience and analyze traffic. See our cookie policy
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Uploading your photos
Images and content that you upload
When you as a customer upload images, graphics or other content for use in a product design at The First shape, this information is used exclusively to:-
Create the desired product that is unique to you.
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Process and fulfill your order, including production, quality assurance and delivery.
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Communication with you about the order (e.g. questions about the image or product).
Copyright and liability
By uploading, you confirm that you own the rights to the images or content you submit, or have permission to use them. You grant The First Shape a limited, necessary permission to process and use the image for the production of your personal product. We will not use the images for any other purpose unless you give separate consent.Storage and deletion
Images and content are only stored for as long as is necessary for the production and delivery of the product, unless you consent to longer storage (e.g. for re-ordering). When the information is no longer needed, it is securely deleted. -
2. Purpose of processing
We use your information for the following purposes:
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To provide and improve our services.
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To communicate with you, such as relevant updates.
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To fulfill legal obligations.
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To analyze use of the service and optimize functionality.
3. Legal basis
We process your information based on:
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Your consent (e.g. for newsletters or cookies).
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Contract fulfillment or contract preparation.
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Legal obligations.
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Legitimate interest (e.g. improving the service, security, marketing).
4. Disclosure of data
We will only share your information with third parties if necessary to provide the service or for legal reasons. This may include:
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Hosting and IT service providers.
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Analysis tools (e.g. Google Analytics).
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Authorities, if required by law.
5. Cookies
Our website uses cookies and similar technologies to:
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Remember your preferences.
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Analyze traffic and user behavior.
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Show relevant ads (if applicable).
You can change your cookie settings in your browser at any time.
See our Cookie Policy
6. Data storage
We only retain your information for as long as is necessary for the purpose of the processing or as required by law. When information is no longer needed, it is securely deleted.
7. Your rights
You have the right to:
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Request access to the information we have about you.
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Get incorrect information corrected.
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Have your information deleted (“the right to be forgotten”).
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Restrict or object to processing.
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Withdraw consent where processing is based on consent.
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Get your data delivered in a machine-readable format.
Please contact us at [email address] to exercise your rights.
8. Security
We use appropriate technical and organizational security measures to protect your information against unauthorized access, loss or misuse.
9. Changes to the Privacy Policy
We may update this Privacy Policy from time to time. The most recent version will always be available on our website. We recommend that you review it regularly for any changes.
10. Contact
If you have any questions about our privacy policy or the processing of your information, you can contact us at:
The First Shape
Address: Ndr. Landevej 35c
Email: info@thefirstshape.dk
Phone: +45 50 34 34 50
